HRS Ignite Goes Live: Brisbane Agency Releases AI-Powered B2B Marketing Automation Tool
Brisbane, Australia – April 28, 2026 / HRS Agency /
HRS Agency, the Brisbane-based B2B growth firm, has officially launched HRS Ignite, its flagship AI-powered lead generation and LinkedIn automation platform. The release marks the agency’s formal entry into the software space after years of delivering managed outreach campaigns for clients across Australia and international markets.
Platform Built Around AI-Driven Outreach and Pipeline Growth
HRS Ignite is designed to automate and scale the B2B prospecting process by combining artificial intelligence with multi-channel outreach capabilities. The platform integrates LinkedIn automation, email marketing sequences, and CRM connectivity into a single system, allowing sales teams to manage their entire pipeline from one interface.
The AI and machine learning components of HRS Ignite are built to identify and prioritize high-intent prospects based on behavioral and profile data. Rather than relying on manual list-building, the system continuously refines targeting criteria to surface contacts that match a defined ideal customer profile. This approach is intended to reduce the time sales teams spend on unqualified outreach while increasing the volume of relevant conversations.
LinkedIn outreach automation sits at the core of the platform, with the system capable of managing connection requests, follow-up sequences, and message personalization at scale. Alongside LinkedIn activity, HRS Ignite supports coordinated email campaigns that run in parallel, creating a multi-touch outreach flow that keeps prospects engaged across more than one channel.
CRM Integration and White-Label Access for Agencies
One of the more operationally significant aspects of HRS Ignite is its direct integration with major CRM platforms. Leads generated through the system are automatically pushed into a connected sales pipeline, reducing manual data entry and ensuring that sales teams have visibility over prospect activity in real time. The integration is structured to work alongside existing sales workflows rather than requiring businesses to replace current systems.
A white-label program is also available, allowing digital agencies to offer the platform under their own brand to clients. This option is positioned for marketing and growth agencies that want to expand their service offering without building proprietary technology. HRS Agency handles the underlying infrastructure, while agency partners manage the client relationship directly.
“HRS Ignite is the result of building and refining outreach systems for B2B clients over several years,” said Luke Horsfall, Founder of HRS Agency. “The platform now handles the full cycle from prospect identification to CRM handoff, and our early users have reported a 40 percent reduction in time spent on manual prospecting within the first 30 days. We built it to solve a specific operational problem, and the white-label option means agencies can bring the same capability to their own clients without the development overhead.”
Global Client Reach from a Brisbane Base
HRS Agency operates out of Brisbane, Queensland, and has delivered B2B marketing automation programs for clients across Australia, the United States, the United Kingdom, and Southeast Asia. The launch of HRS Ignite extends that reach by making the platform’s capabilities available as a standalone product, separate from the agency’s managed service model.
AI lead generation tools of this kind have seen growing adoption among mid-market B2B companies that lack the headcount to run high-volume prospecting manually. HRS Ignite is priced at a tier structure that accommodates both small sales teams and larger enterprise deployments, with the white-label arrangement offered under a separate licensing model.
The platform is currently accepting onboarding applications from direct clients and agency partners, with implementation support provided during the initial setup period to ensure CRM and outreach configurations are aligned to each client’s sales process.
About HRS Agency
HRS Agency is a Brisbane-based B2B marketing automation firm specializing in AI-powered lead generation, LinkedIn outreach, and multi-channel sales pipeline development. Founded by Luke Horsfall, the agency works with businesses across Australia and global markets to build and automate prospecting systems that connect sales teams with qualified buyers. HRS Agency also operates a white-label program that enables digital agencies to deliver B2B outreach services under their own brand.
Learn more at HRS Agency
Contact Information:
HRS Agency
82 Lapraik St, Brisbane, Queensland 4000, Australia
Brisbane, Queensland 4000
Australia
Luke Horsfall
+61 488 488 520
https://hrs.agency
