Virginia Company Introduces Comprehensive backyard Living and Design Consultations for Virginia Homeowners
Virginia Beach, United States – May 26, 2026 / Innovative Spa /
May 26, 2026 – Virginia Beach, VA
Innovative Spas, a Virginia Beach pool and hot tub retailer with more than 37 years of experience serving Hampton Roads, has introduced comprehensive outdoor living design consultations for homeowners seeking to transform their backyards into complete outdoor retreats. The service pairs the company’s on-staff outdoor designer with its full inventory of hot tubs, swim spas, pools, outdoor kitchens, and related products, giving Hampton Roads residents a fully integrated planning resource under one roof.
The announcement arrives amid sustained growth in homeowner spending on outdoor living improvements. Data from the American Institute of Architects has placed outdoor living spaces among the most-requested home features in recent years, and industry analysts have reported that investments in backyard amenities, including swimming pools, hot tubs, and outdoor kitchen systems, have accelerated as homeowners increasingly treat their private outdoor spaces as functional extensions of their homes. That shift has intensified demand for professional guidance that goes beyond individual product selection.
“Virginia Beach homeowners are thinking about their backyards differently than they were a decade ago,” said Whit Elliott, Founder of Innovative Spas. “They want the whole space to work together, the hot tub, the deck, the kitchen, the furniture and having a dedicated designer on staff means the company can help clients achieve that from the very start of the planning process.”
The outdoor living design consultation service covers the full range of products and categories available through Innovative Spas, including Master Spas, Michael Phelps Signature Swim Spas, Softub Spas, saunas, outdoor furniture, fireplaces, grills, pavers, decking, and fencing. Clients work directly with the on-staff outdoor designer to develop a customized plan aligned with the dimensions, budget, and lifestyle priorities of their property.
The offering sets Innovative Spas apart from conventional pool and hot tub retailers in the Virginia Beach market. Most area retailers focus on individual product transactions rather than integrated backyard planning, leaving homeowners to coordinate multiple contractors and vendors independently. By consolidating product selection, design guidance, and installation support into a single relationship, Innovative Spas addresses a gap that has grown more apparent as backyard projects have become more complex and investment-intensive.
“The value of a well-designed outdoor space comes from how all the elements interact,” Whit Elliott added. “Homeowners who plan the full space from the beginning end up with a result that is more cohesive and more functional, and that is what the design consultation service is built to deliver.”
Innovative Spas was founded in 1988 and operates a 10,000-square-foot showroom in Virginia Beach, Virginia. The company provides sales, service, installation, and maintenance for pools, hot tubs, swim spas, and outdoor living products throughout the Hampton Roads region. Over more than three decades, Innovative Spas has served thousands of homeowners and built a broad portfolio of backyard transformation projects across southeastern Virginia.
Contact Information:
Innovative Spa
155 S Rosemont Rd
Virginia Beach, VA 23452
United States
Whittney Elliot
https://www.innovativespas.com/
