Atari Hotels, the first-of-its-kind immersive entertainment and hospitality venue, today announced construction will begin on its Phoenix, Arizona location. Groundbreaking commences this week in Phoenix’s Roosevelt Row, putting the venue on track to complete construction by late 2028 to early 2029.
Powered by Intersection Development, Atari Hotels reimagines hospitality for the modern gaming, pop culture, and sports fan. The Phoenix property will fuse nostalgia culture with futuristic technology, from high-tech guest rooms and creator studios to a 2,000+ person esports and concert venue, a sportsbook, and layers of immersive bars, restaurants, and shopping.
Atari Hotels will kick off the groundbreaking with Phase 1 of the development of the property, which focuses on preparing the site for construction by demolishing its existing building and preparing the land to lay the hotel’s foundation. Phase 2 construction is expected to begin shortly after Phase 1 is complete. The landmark project brings together key partners and prominent supporters, including celebrity investors such as Henry Cejudo, Adapt, and more.
“We’re pressing ‘start’ on Atari Hotels’ Phoenix property, bringing our vision for the first-of-its-kind venue closer to reality,” said Jordan Taylor, Partner at Intersection Development. “The opportunity to build an interactive venue like this in our hometown with an incredible partner like Atari is a privilege, and we’re excited to celebrate this milestone with the community as we break ground.”
The property is being designed by räkkhaus, an architecture studio known for creating innovative and sustainable spaces that are deeply connected to their local culture and community. It’s orchestrated under an exclusive license from Atari, which brings the iconic gaming brand to the world of hospitality for the first time. The venue aims to capitalize on the growing intersection of gaming, sports, entertainment, and pop culture.
“We’re excited to see construction begin on the Atari Hotel and believe in Intersection Development’s vision to create something that speaks to gaming as a consistent pillar of pop culture,” said Wade Rosen, Chairman and CEO of Atari. “This project puts the Atari brand at the heart of a brand-new entertainment experience for fans, tourists, and Phoenix locals.”
For more information and updates, follow Atari Hotels on Instagram, YouTube, and X.
About Atari Hotels
Atari Hotels, developed by Intersection Development, is a first-of-its-kind immersive entertainment and hospitality venue built for the modern gaming and sports fan. The project brings gaming culture to life with hi-tech rooms, VIP suites, a 2,000+ seat esports and concert arena, a sportsbook, and multiple levels of bars, restaurants, retail, and immersive experiences. Merging the nostalgia of Atari with next-gen technology, Atari Hotels will be the ultimate destination for gamers and fans. Explore more at atarihotels.com.
Atari Hotels is an independent licensee of Atari Interactive, Inc. This offering is not sponsored by or otherwise affiliated with Atari Interactive, Inc. or its parent company, Atari SA, and any investment does NOT include any rights to ownership in Atari Interactive, Inc. or Atari SA, or in any securities of Atari SA, and is not guaranteed by Atari Interactive, Inc. or its affiliates.
About Intersection Development
Intersection Development is a premier real estate development firm based in Phoenix, AZ dedicated to crafting unique, high-quality commercial properties that fuse art, architecture, and forward-thinking design. Visit Intersection Development at intersectiondev.com.
About Atari
Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 400 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at www.Atari.com.
Atari shares are listed in France on Euronext Growth Paris (ISIN Code FR0010478248, Ticker ALATA) and trade in the United States on the OTCQX® Best Market (Ticker PONGF).
©2026 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.
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